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Search Engine Optimization
Search
Engine Optimization (SEO) services can cost you from
several hundred dollars to several thousand dollars
PER MONTH. Your goal is simple; steadily move you
up on Google (dependent upon specific search
criteria) and make your business one that stands
out in your service area. The more refined
that area is, the faster you will be where you need
to get on the search engines (page one!)
If you do
business in a specific city, region, county or
state, enhance your website to those areas.
If you do business nationwide, or worldwide, and you
sell products or services that area generally
available, that's where you will need to procure the
services of a professional Search Engine
Optimization company.
What's involved in SEO?
Having a clean website that is service or product specific. Utilizing
Meta Tags, Keywords
and Descriptions that interact with your website content. OK, so you
have no idea what or where these things are when you
build your site. Your site-builder will help.
Do it yourself and you'll have to get into the HTML
(or equivalent). Here is an example using the
Meta, Keywords, and Description from this website:
<html>
<head>
<meta http-equiv="Content-Language" content="en-us">
<meta http-equiv="Content-Type" content="text/html;
charset=windows-1252">
<title>Free Website Builder Help For Business,
Organizations, Individuals</title>
<meta name="description" content="This site is a
place one could go and get a quick overview of what
it takes to get a website and professional email">
<meta name="keywords" content="Website builder help,
search engine optimization SEO, Keywords, Website
Description, Free Website Advice">
Looks
confusing so let's break down the important parts.
The Title is what you see at the top of your browser
page. Check your browser for these words (at
the very top of the page)
<title>Free Website Builder Help For Business,
Organizations, Individuals</title>
Next
is the Description.
<meta name="description" content="This site is a
place one could go and get a quick overview of what
it takes to get a website and professional email">
This is what it say's - a
description (in your words) as to what your website
is all about. It is important that your
description is actually part of those words located
in your landing page (the page that comes up when
someone types in your domain name).
Then
there are the Keywords. Not as important as
they once were, but together, the Keywords, and
Description are key to the search engines finding
your website. <meta
name="keywords" content="Website builder help,
search engine optimization SEO, Keywords,
Website Description, Professional Email, Free
Website Advice">
These
are examples and yours would obviously be specific
to your business. I've seen some "crappy"
websites that have first page positioning on Google
and yes, it drove me crazy knowing their meta
descriptions and keywords were nothing new or
exciting. They simply did a great job
describing their business and making sure the
backend worked along with the front-end (that part
your visitors see).
On any
website page, right-click then click "view source".
You will see the back-end of the site and how it's
put together. Look for competitor's who have
good Google positioning and see what they are doing
right!
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