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Micro-Sites
are powerful multiple one-page websites that target specific parts of your
business. Those who use search engines will typically use specific
geographic areas. They will search for a
business or product in a City, Region, or
State. Otherwise they'll get tons of
results they are not looking for.
Micro-Sites are designed
to optimize a buyer's search. Someone looking for a Chevrolet in
Austin TX will undoubtedly find
www.chevroletaustintx.com. Let's say you are a used car dealer Austin TX. You
might have a package of 10 or 20 micro-sites for each model you
generally carry,
I.E.
www.chevroletaustintx.com
www.fordaustintx.com
www.chrysleraustintx.com
www.kiaaustintx.com
www.toyotaaustintx.com
www.nissanaustintx.com
www.buickaustintx.com
www.hondaaustintx.com
www.hyndaiaustintx.com
www.lexusaustintx.com
Each domain name would
have a website page specifically for that model - and all links on the
page including the dealer name/logo are directed to the dealer's main
website. For instance, if there is a link on the site for vehicle
financing it would go to the dealer's vehicle financing page on the
dealer's main site.
Micro-Sites work for every business - big or
small. It doesn't matter if you are a
plumber, cut hair, a self-employed
construction worker, or sell cookies.
A micro-site package of ten domain
name and web pages would $299 per year.
That includes ten domain names, ten one-page websites, site design,
search engine optimization, hosting, and maintenance.
The thing about domain names though.
Once they're gone - they're gone. You
need to act accordingly. |
