So what is SEO, or Search Engine Optimization?  It is a strategy whereby website developers enhance their websites both on the back-end (that which makes the website work, but doesn't show up) and the front end (that which we all see).   The point being you want your website to show up on the first page of major search engines.  Google is the number one search engine by far and the most desired by web developers.  Let's say you are a car dealer selling used cars in Manchester NH.  A web developer must first know what the key search engine inquiries are for selling cars in the State of NH and the City of Manchester.  If "car sales Manchester" is a top phrase being used, then the website must be sure to include that phrase both on the back-end and front end.  But that's not where it ends (oh, if it were only that easy!).  Google uses search formulas that are unlike other search engines and includes other criteria such as physical addresses, listed phone numbers, and other data taken from public records.  Today, social networks and back-links also play a big part in how people find you.  The game rules change routinely.  Let me put it this way.  If I could guarantee a business that their listing will appear on the first page of Google, I would be rich beyond my wildest dreams.  Oh yes, did I tell you that blind luck is also a big part in the equation?  Regardless, optimization must be accomplished in order for your website to work for you and your customers.  What others charge hundreds and even thousands for, we include without additional cost.